Welcome to the next step in building your successful Turo business! I’m Aaron Arslan, owner of Arslan Fleet, where we’ve successfully added over 100 cars to the Turo platform. Today, I’ll walk you through how to choose the best car for Turo in your specific market. While every location has its unique preferences and demands, I'll be using Denver, Colorado, as my example. The strategies I share here will apply no matter where you're based.
Why Every Market is Different
The type of car that performs well in one city may not perform as well in another. For instance, in Denver, where guests often need four-wheel-drive or all-wheel-drive vehicles for trips to the mountains, SUVs and trucks are in high demand. But if you're in a place like Miami, people may be more interested in renting flashy cars to cruise along the beach.
Step 1: Use the Turo Carculator to Find the Best Car for Turo
Turo has done some of the work for us by developing the Turo Carculator, a helpful tool that gives an overview of how certain vehicles might perform in different markets. The Carculator can give you estimated earnings, loan costs, and ROI for various vehicles in your region. While it's a great starting point, take these estimates with a grain of salt, as actual returns will depend on factors like how well you maintain your vehicle and how much effort you put into the rental process.
You can explore the Turo Carculator here.
Step 2: Conduct Your Own Market Research
While the Carculator is a valuable resource, I always recommend doing your own analysis as well. This involves diving directly into the Turo platform and reviewing listings from other All-Star Hosts in your market.
Here’s how you can do it:
Search for well-established listings from top hosts in your area.
Note the vehicle's pricing during high and low seasons.
Analyze reviews to estimate the utilization rate for specific cars.
I’ve created a Turo Analysis Spreadsheet, which you can use to simplify this process. You can download it here to help guide your own market research.
Step 3: Connect with Other Hosts
Another fantastic way to gather insights is by connecting with other Turo hosts in your area. Often, hosts are more than happy to share their experience and data. Facebook groups are a great resource for this, and two groups I recommend joining are:
You can use these groups to connect with local hosts, ask questions, and get advice specific to your market.
Pro Tip: Compare ROI Across Budget Ranges
It’s important to look at different price ranges when choosing your car. For example, budget cars (under $25,000) might offer higher ROI but may require more maintenance, while higher-end cars could offer better long-term returns with less hassle. Use tools like the Turo Carculator and my Turo Analysis Spreadsheet to weigh these factors and find the right balance.
Wrapping It Up
Choosing the best car for Turo in your market can significantly impact your success, and by using a combination of Turo’s tools, conducting your own analysis, and networking with experienced hosts, you’ll have a clear roadmap for success.
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